Unlock the Power of Data-Driven Performance

Transform your AWP estate with CLMS – industry-leading analytics, insights, and support to maximise returns and minimise risk.

Over 35,000

Pay To Play Machines

10,000

Monitored Live

Over 35 Years

Industry Expertise

Passionate – Dedicated – Professional

How It Works

Empower your business with precision tooling and actionable insights.

1. Connect & Collect

Seamlessly onboard your machines and data sources using our secure API connectors and dashboards.

2. Analyse & Optimise

CLMS applies a multi-layered methodology to ensure fair, consistent, meaningful benchmarking and analysis.

3. Act & Improve

Use our reports, alerts, and recommendations to make informed decisions, reduce downtime, and boost revenue.

CLMS Gaming Machine Data Aggregator

Solutions Tailored by Sector

Serve all AWP environments with confidence—and ease:

Casinos & Route Operators

Central dashboards, proactive alerts, remote diagnostics, and ROI-driven insights.

Social & Community Venues

Stream performance monitoring, useful dashboards, and trusted benchmarking you can rely on.

OEMs & Suppliers

Data-supported product development, regional demand tracking, and smart replacement decisions.

Passionate – Dedicated – Professional

Meet The CLMS Team

We’re proud to be the data partners you can trust.

Simon Barff MD
Simon Barff

Managing Director

Simon Barff MD
simon barff
Chris
Christopher Canning-Jones

Director

Chris
Christopher Canning-Jones
Lisa Snow
Lisa Snow

Office Manager

Lisa Snow
Lisa Snow
Tracey

Tracey Gregory

Data Analyst

Tracey

Tracey Gregory

Claire

Clare Beckett

Data Analyst

Claire

Clare Beckett

Lisa Beckett

Lisa Beckett

Data Analyst

Lisa Beckett

Lisa Beckett

Marie Hobson

Marie Hobson

Data Analyst

Marie Hobson

Marie Hobson

Leisure Machines

Our Measurement Framework

We deliver clarity and transparency through these key metrics:

Index

Gauge how a new machine performs relative to the one it replaces. It’s a realistic comparison grounded in recent trading performance.

Average Net Balance (ANB)

Understand weekly earnings. Alone, it can mislead—but paired with Index, it offers real context around product performance.

Success Rate

Track the percentage of machines outperforming their predecessors—an essential measure of product viability and reliability.

Quantity (QTY)

We only report on statistically meaningful results, avoiding misleading conclusions drawn from limited data sets.

Time on Site

Stream performance monitoring, useful dashboards, and trusted benchmarking you can rely on.

Passionate – Dedicated – Professional

latest news & insights

Stay tuned for insights and blogs from our data analysts, engineers, and operators.

Unlock the Power of Data-Driven Performance

Get Started

Join the operators, suppliers, and venues already maximising their AWP estates with CLMS.

(+44) 1427 677 211

office@clms.co.uk

(+44) 1427 677 211

office@clms.co.uk

22 Caskgate Street, Gainsborough, Lincolnshire, DN21 2DL